How we build, from real projects
One post for each product we have shipped: what it does, how it was built and what we would tell you before you build yours.
- Neesh
How to build an at-home beauty booking app
What an at-home beauty booking app has to get right: stylists, time slots, addresses and payments. Lessons from Neesh, a native app we built that is live in the App Store.
- Barbershop app
What a barbershop chain gets from its own booking app
What a barbershop chain gets from its own booking app: the next free chair, the client's barber, and payment before they sit down. Lessons from an app we built that is live in the App Store.
- Fighter app
Building a training app for a pro boxer, with sleep from the Oura ring
How we built a training app for a professional boxer that keeps training, food and sleep in one place and reads sleep from the Oura ring. Live in the App Store.
- Natasha AI
A voice-first AI assistant that fills its own knowledge base
Most AI assistants fail because nobody fills their database. Natasha, a voice-first assistant we built for a founder, fills it herself by calling at the end of the day.
- Kamui
How a delivery chain replaced its tools with one operating system
How a delivery retail chain moved from a POS in every store and drivers dispatched by text to one system handling 20,000+ orders a month.
- Construction CRM
A construction CRM for builders running 5–10 job sites
A custom construction CRM turned a builder's paperwork evenings from midnight into about an hour. When custom pays off, and when Buildertrend or JobNimbus is the better choice.
- Accounting office
AI automation in an accounting firm, with staff approving every output
How an accounting office automated client requests and P&L drafts while staff approve every output, then handed the system to its own engineer.
- Musa
Musa: an AI director that follows how a music video is really made
People fail at AI music videos because they generate shots. Musa, our in-house beta, follows the way a real music video gets made, from rhythm map to final cut.
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