Musa: an AI director that follows how a music video is really made
People fail at AI music videos because they generate shots. Musa, our in-house beta, automates the process a real production follows: a rhythm map of the song, treatments, world building, an animatic, then generation fifteen seconds at a time.
Why generating shots does not make a video
A video generator gives you clips. A music video is a sequence of decisions: what the idea is, how the world looks, and where each cut lands on the song. Without those decisions you get beautiful clips that do not belong together.
The process Musa follows
- A rhythm map of the track: tempo, bars, hooks and breaks
- Treatments, each with its own mood board, so you pick a film and not a prompt
- World building: locations, casting, wardrobe, light and lens, kept consistent from shot to shot
- An animatic cut to your song, and nothing is generated until you approve it
- Generation fifteen seconds at a time, so you can change what you do not like
What this says about AI products
The models are the part everyone has. The product is the workflow around them, and Musa's came from working with directors, cinematographers and music producers.
Generating a little at a time is a cost decision as much as a creative one. You never pay for four minutes of the wrong video.
The same holds for business software. An AI feature works when it follows how the work is really done and asks a person to approve at the right moments.
Questions
- Is Musa available to use?
- Musa is in in-house beta. It is our own product, and we use it to show how we approach AI workflows.
- Can you build an AI workflow like this for another industry?
- Yes. The method carries over: write down how the work is really done, automate those steps, and keep a person approving what matters.